New Contactless and Mobile Payments Tools for Merchants are introduced by Smart Card Alliance
The Smart Card Alliance Contactlessand Mobile Payments Council yesterday introduced new tools for merchants accepting or thinking about accepting contactless and mobile payments. Merchants can now access a model to calculate return on investment (ROI) for accepting contactless payments, as well as an online discussion forum to interact with and ask industry experts questions and post comments about contactless and mobile payments.
Merchant ROI Model
“Merchants like Dairy Queen, Arby’s and CVS/pharmacy are accepting contactless payments, helping them service more customers and increase customer satisfaction and loyalty,” said Randy Vanderhoof, executive director of the Smart Card Alliance. “But in addition to these benefits, merchants can also experience a solid return on investment. For the first time, merchants have an easy-to-use ROI tool to help them make the business decision to accept contactless payments.”
The model asks merchants to enter data specific to their business, such as revenue, store information, payment transaction information (volume, type and cost of transactions), transaction speed, expected changes in transaction volume and speed after contactless payments are accepted, and implementation costs. With this information, the model then calculates an ROI based on increase in revenue, savings from fewer chargebacks, reduced cash handling and improved operational efficiency and incremental costs of implementing contactless payments.
Companies that contributed to building the merchant ROI model are Chase, First Data, Discover Financial Services, INSIDE Contactless, Ubiq, Inc., USA Technologies, VeriFone and ViVOtech.
